Mike Pavlish

Copywriting Secrets for Effective Websites

Successful website copywriting is very different than traditional copywriting. Based on what actually works best ?and does not work?from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your web... Read >

Copywriting Tips to Make Any Website Sell Better

It's a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It's the copywriting on the website. Here's what works best from actual results and testing on dozens of websites... Read >

Copywriting Secrets That Can Double Your Marketing Response

#1. START WITH WHAT THE PROSPECT WANTS Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the market... Read >

Successful Copywriting Checklist

Use this copywriting checklist for copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from all copywriting used in advertisin... Read >

Secrets to Copywriting Testing: How to Substantially Increase Your Marketing Results

In his famous book, Secrets of Successful Direct Mail, Dick Benson states, "Any test idea a business honestly believes can economically increase response is worth testing." And he's absolutely right about this copywriting secret. So, let's break this ... Read >

A Marketing Tip That Can Make a Fortune

This is a unique marketing secret that can skyrocket leads, sales and profits. For your business, do what expensive marketing and copywriting consultants do. Work on and develop marketing breakthroughs to test. Unless this is done, the business wil... Read >

The NEW Secrets to Copywriting That Sells

Anyone who has worked with me over the past 25 years knows that my mantra has always been "benefits, benefits, benefits." Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits... Read >

How To Convert More Website Visitors Into Customers

You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already... Read >